The Wizard is a trading system created for non-professional traders who aspire to learn how to trade the financial markets the right way.
In order to build the company’s customer base, we launched a series of marketing and lead generation campaigns with the intention of converting new traffic to leads – and then those leads into paying customers.
Included in this initiative was the design of a lead-generation website, a series of landing pages tied to specific outbound marketing and email campaigns, and follow-up email templates.
My role was all encompassing. I created the entire marketing strategy, developed the market segmentation, designed and wrote all of the online materials and setup the automated email followup system.