Pete Davis | Fashion Project: 2013 Brand Relaunch
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Fashion Project: 2013 Brand Relaunch

Category
Branding, E-Commerce, Fashion, UX, Web Design
About This Project

Fashion Project is the online retailer that combines charitable giving with designer shopping. Women donate luxury items, which are then sold in Fashion Project’s exclusive boutiques. 60% of net proceeds are donated to charity.
Because Fashion Project competes with other second-hand clothing retailers, where margins are lower and the competition is fiercer. So I designed a distinctive, high-end feel to both the website and the overall brand.

My roles included: creative direction, design, UX, and copywriting.