Fashion Project is the online retailer that combines charitable giving with designer shopping. Women donate luxury items, which are then sold in Fashion Project’s exclusive boutiques. 60% of net proceeds are donated to charity.
Because Fashion Project competes with other second-hand clothing retailers, where margins are lower and the competition is fiercer. So I designed a distinctive, high-end feel to both the website and the overall brand.
My roles included: creative direction, design, UX, and copywriting.