Pete Davis | Fashion Project: Email campaign
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Fashion Project: Email campaign

Branding, E-Commerce, Email, Fashion, Web Design
About This Project

Fashion Project has changed is an exclusive service where people can donate designer clothing, shoes and accessories to the charity of their choice. Each item is then sold in Fashion Project’s online boutique, with approximately 60% of all net proceeds going to the donor’s charity.


A large part of their success depends upon driving new prospects and repeat customers to both the Donation and Shop sections of the site. This email campaign presents both products and charities in an elegant, stylish and compelling manner.